Development and Distribution
Retail catalogues have never been easier to develop with Retailpath. This powerful system streamlines the catalogue creation process, helping you get to market faster. Marketers simply specify which products go where in each catalogue, along with the relevant imagery and pricing. Retailpath then generates a studio-ready brief for their agency – significantly reducing the studio time required and the hassle of unnecessary rounds of changes.
Retailpath stores all product information in a product library. Approved users from the client side (such as product managers, buyers, marketing managers etc) can maintain the product listing for each product, ensuring the price, product details, supporting information and imagery are correct and up to date.
When the time comes to create a catalogue, Retailpath simplifies this process by providing tools to help plan out your catalogue, including the order and prominence of different products.
Once this is done, Retailpath allows you to easily supply this information to your production information from the product library and supplies it in an InDesign template, ready for a mac artist to refine and complete – saving a significant amount of time. All artwork changes are logged and tracked in the system, helping to manage the often-laborious process of collecting feedback from multiple stakeholders.
Users can log in at any time from anywhere with an internet connection to check the status of catalogues, communicate with others in the project team, find and download images, or review and approve artwork.