The Comcast AdDelivery service, part of Comcast Wholesale’s portfolio of services, and Adstream are extremely excited to announce that together we will offer a single global ad delivery platform targeting the needs of global brands.
A single platform will provide Advertiser’s a fast, efficient and reliable method for managing and distributing video assets over the industry’s most expansive international ad delivery network. This combination of reach and capability supports the global marketer with visibility, control, reporting and management of advertising asset distribution. The joint relationship will now allow global Brand Managers to receive reports in real-time, showcasing assets on one digital system, while giving visibility of all activity across global markets.
Adstream is currently the only company that provides direct distribution to LATAM, EUROPE, ASIA and ANZ, and now in conjunction with Comcast AdDelivery it will also offer distribution to U.S. destinations. Capable of delivering tens of thousands of HD and SD ads per day, with orders often sent within less than two hours, Comcast AdDelivery currently provides ad distribution for over 10,000 national, regional and local advertisers.
Comcast AdDelivery uses Comcast’s 100G-fiber backbone for highly reliable and rapid delivery of HD and SD ads electronically to media destinations across the United States and parts of Canada. Its footprint encompasses the majority of U.S. broadcast and cable networks, local broadcast stations, cable and other multichannel video distributors, radio stations, and online video web publishers.
Adstream is pleased to announce that Gerry Sutton will step up as CEO of Adstream in January. Sutton takes over the reigns from Gerard Barron who announced his resignation as CEO last month. Gerard will remain a member of the board of directors as well as continuing to support the business on development opportunities.
Having previously served as a director of Adstream Australia, Sutton joined the business full-time in July as the Global Head of Operations and Technology. He has been a vital member of the executive team and has played a pivotal role in developing Adstream’s new integrated delivery and asset management platform, Adbank.
Sutton’s promotion to CEO is part of a natural progression. His longstanding relationship with Adstream means he will hit the ground running, ensuring a sense of continuity for employees and clients alike. Prior to his career at Adstream Sutton was Head of Operations for Sensis where he was responsible for bringing the company into the digital age. “Adstream has always been a company that I admired, having watched its dramatic growth,” he said. “It is extremely exciting to be leading the business as it continues to deliver new and innovative solutions to brands and agencies globally.”
Gerard Barron who started the company in Australia over a decade ago, commented, “When Gerry initially joined the business I always envisioned that he could succeed me as CEO and as such it gives me great pride to handing over to someone who has been part of the Adstream story for the last 10 years. Now seemed like the right time to concentrate on some of my other business interests but I look forward to continuing to support Gerry and the business over the coming years as it continues to expand internationally with new innovative products and services.”
When it comes to ensuring that your TVCs are run the way you intended them to be, experience is key. And at Adstream, that’s something we have plenty of. Which is why we’re made essential improvements to our ordering page that will make it simpler for you to run your TVCs in HD. Click here to learn more about HD delivery with Adstream.
We are now delivering TVCs to TV4me and Sommet Sports in New Zealand. Please note that community Service Announcements can now be delivered to the ABC.
We are now delivering HD TVCs to The Playroom and have just added NWS Adelaide and Face TV NZ. Click here for full details on how to place an order to these new destinations.
Please note that Fairfax Community News Melbourne (FCN) publications have moved across to Metro Media Publishing (MMP). Metro Media Publishing(MMP) has acquired all of the existing Fairfax Community News Melbourne publications.
Files validated against the old Fairfax Community News Melbourne(FCN) publications specs will not be delivered. Some of the sizes have changed as a result, so please synchronise your Quickprint database to receive the updates.
We are now delivering HD TVCs to One metro. Make sure your TVC looks and sounds the business with Adstream’s HD TVC delivery option.
Adstream is also now sending to North TV, Canterbury TV and Dunedin TV in New Zealand.
Adstream is now sending to North TV, Canterbury TV and Dunedin TV in New Zealand.
Adstream is now sending to Canterbury TV and Dunedin TV in New Zealand.
MediaWorks Interactive is now available as a destination within Adstream4.
Adstream today announced the appointment of Angus MacGregor to the newly created role of Sales & Marketing Director in Australia.
MacGregor is a highly experienced sales and marketing professional in the media industry, having held senior positions in a number of the sector’s major newspaper, magazine and online publishing companies.
He joins Adstream from News Limited where he was most recently Sales Director of the Perth Sunday Times.
MacGregor has also held roles including Commercial Director of The Week; Advertising Sales Director of News Magazines; Group Advertising Director of ACP Business Publications; and Sales Director of Yahoo!.
MacGregor said: “I am delighted to be joining Adstream at an exciting time, with the coming launch of our new cross media asset management solution Adbank. Adstream has a well-earned reputation for excellence in providing client service and solutions, and I’m looking forward to contributing.”
During his 19 years in the media industry, MacGregor has shown outstanding ability to formulate and drive clear, structured project strategies, win new business, and deliver results. He also possesses proven skills in managing organisational change, as traditional media moves to more customer-centric sales structures.
Peter Miller, Managing Director, Adstream Australia, said: “Adstream is strengthening its core services whilst diversifying its capabilities, so it is really important we focus on our sales and marketing resources.”
“Angus has a track record for leadership which matches Adstream’s philosophy.”
MacGregor’s appointment is effective immediately.
Digital Signage Destinations
MCN Colonial (SD) – Standard, Express and Red Hot service levels available.
MCN Colonial (HD) – Standard and Express service levels available.
New Pay TV Channel
AusNet (SD) – Standard, Express and Red Hot service levels available.
Adstream is pleased to announce that we have some new destinations. Details are below, if you would like further information feel free to contact us.
The Shopping Channel (64), a new free to air SD TV Destination in NZ. Standard, Express and Red Hot service levels available.
New Online Video Destinations
SBS Online and TVNZ Online. Standard, Express and Red Hot service levels available.
Express service to NZ HD channels now available
We are now offering our 3 hour express service for HD delivery to TV3 and TVNZ.
Channel Name Change
Please note that the MCN Foxtel W Channel has been renamed SoHo.
The Adstream Radio team is gearing up for another big year at RadioFest. On Friday of next week we will be heading over to Sydney Conference & Exhibition Centre to take part in the conference (come say hi at the coffee cart) before getting glammed up for the Australian Commercial Radio Awards (ACRAs) on the Saturday.
Adstream is pleased to announce that you can now run your TVCs in HD on Nine GEM. To place an order, simply select the new ‘Nine GEM HD’ destination and supply the HD master.
London-based Adstream Holdings has promoted Rob Manning to Global Head of Digital Products to lead the company’s global push in the digital marketplace.
Peter Miller, managing director, Adstream Australia said: “Adstream has a track record of streamlining advertising processes across print and broadcast media. Rob is driving our next great project to developing streamlined digital advertising processes to similar effect.”
Manning said: “The opportunity to drive the global direction for Adstream to deliver solutions for the digital space is something I am very excited about. Products like ViziAdsTM for Advertisers and AdReach really bring a new value proposition to the market by creating new efficiencies in the advertising process.”
Manning joined Adstream as Business Development Manager in September 2011, when the company’s first digital offering encompassed delivery of online video to publishers through adstream4. Since then, Manning has grown Adstream’s digital product offering to include web-based workflow solution AdDigital, end-to-end digital advertising and marketing platform AdReach and one of the most exciting products AdInfinity, comprised of ViziAdsTM and MediaAdaptTM both of which are set to revolutionise the digital ad serving space.
Manning’s experience in the digital advertising space covers publishers and media agencies and includes time at Tempest Media as Sales Director, then later Group Operations Director before moving to Sensis Mediasmart and then Realestate.com.au to head up and streamline their media operations.
Manning also spent time as Digital Strategist at Mediacom where he was responsible for developing their digital credentials in Australia and he was Business Director when the company was known as Beyond Interactive.
Servicing over 90 countries from 30 offices, Adstream’s digital product suite is set to roll out across the globe.
For the second year in a row adstream is gearing up to sponsor The Glossy Awards in support and recognition of creativity in magazine advertising. Due to be published in the September 7 Issue of AdNews later in the year, keep an eye open for the Most Innovative Use of Magazines category sponsored by adstream.
Entries must be submitted by 24 July 2012. Enter at glossyawards.com.au. May the best man (or woman) win.
- Paul McIntyre
A pressing issue that online publishers and digital media buyers don’t want to deal with has just been fixed.
Facilitate Digital recently revealed some concerning online data showing at least 30% of all online ad impressions go unseen because they sit below the fold of a webpage. However, they are still being counted as an ad impression and advertisers are stilling paying for them.
In markets like Germany, where the Australian listed tech company has a strong presence, the revelation has triggered a host of major advertisers demanding makegoods from online publishers or refusing to pay for the full cost of the schedules they have booked.
Facilitate Digital’s CEO Ian Lowe says preliminary data on the Australian market is set to show similar wastage to Europe.
But another Australian tech player founded by former News Ltd executives claims to have solved the problem with new software that only serves ads up to a user on the visible section of a webpage they are on.
AdInfinity’s CCO Ashraf Montaser has just signed up with AdStream in a global alliance for its ViziAds platform which is rolling out now to international markets.
“Publishers have been frightened of this issue,” says Montaser. “It’s the big elephant in the room and publishers have been happy to keep it over in a corner. The debate is hot in the US and now it’s starting in Europe.”
Montaser says the solution involves embedding ViziAds inside online publishers systems which detects what part of the screen is visible to a user and only then serves an ad with a guaranteed opportunity to see. Another module is is designed for agencies.
Montaser says ViziAds will result in lower ad serving costs – up to 50% less ad impressions are likely – and the volume of premium ads sold on a CPM basis for online publishers will rise.
“This is the best thing that could happen to publishers,” he says. “All of a sudden it moves the medium away from direct response. All that inventory which has just been performance based suddenly becomes premium inventory because it’s visible.”
Adstream today announced the launch of High-Definition (HD) delivery, an industry first in Australia, allowing clients to send TV commercials in HD format to HD-equipped TV networks here and in New Zealand.
Adstream Managing Director Peter Miller said: “With TVCs currently shot and edited in HD, it makes complete sense to air them at their highest quality and harness the impact of HD.”
Adstream will provide an end-to-end service with all TVCs undergoing a rigorous quality assurance process by experienced operational staff using SONY HD monitoring equipment to ensure all commercials are stored and distributed at correct specifications.
In particular, the benefits of sending TVCs in HD format include:
Clemenger BBDO Sydney is the first agency in Australia to send a TVC in HD format on behalf of Mitsubishi.
Mitsubishi Motors Australia Limited’s Vice-President Customer and Brand Management, Paul Unerkov said: “Mitsubishi Motors and Clemenger are excited to be part of this initiative to bring High-Definition ads to customers. We endeavour to produce inspiring creative and it’s great to see that work celebrated in HD.”
Paul Richardson, Presentation Media Services Manager Broadcast Operations at the Seven Network, said: “The Seven Network has upgraded its presentation systems to High-Definition. This means that advertisements will look truer to their original master as an HD broadcast will allow more detail, colour and clearer audio to reach the viewer. The end result is better quality for your commercial on Seven.”
The Australian and New Zealand commercial HD channels are broadcast in 1080i. Master files can be supplied via Adstream’s FTP software, nVerge, hard drive or tape.
Currently, 7mate in Australia and TV3 in New Zealand are equipped to receive and run true HD files.
There are now three new Foxtel channels to which you can send your TV material. Details on how to access the new destinations when placing an order are as follows:
1. FX – select ‘The Playroom’
2. A&E HD – select ‘MCN Foxtel’
3. FOX Footy – select ‘MCN Foxtel’
Click here for an updated list of Broadcast Centres.
Val Morgan today announced that it has commissioned Adstream Australia to develop a Digital Cinema platform for the automated distribution and management of advertising campaigns across the Val Morgan Cinema Network.
Presently over 55% of cinema screens in the Val Morgan Cinema Network have been digitised and they are being progressively networked. It is anticipated that over 80% of Australian cinema screens will be digitised by July 1, 2012.
The platform will facilitate the receipt of cinema advertising material from agencies and post-houses to Val Morgan and their swift onward distribution to Cinemas with all the critical data, ensuring the campaigns are properly quality assured and scheduled.
“This is tremendous news for advertisers and represents a major step change in our medium” said Damian Keogh, CEO of Val Morgan. “The new digital cinema network powered by Adstream will simplify and streamline the process of executing original and adapted cinema campaigns. Speed to screen will be dramatically shortened and production costs reduced, making our powerful Cinema medium even more attractive to advertisers.”
Adstream has for many years provided media distribution services across Television, Radio, Print and Outdoor to ad agencies in Australia, New Zealand and 23 other countries, in addition to its Workflow solutions.
“We are thrilled to be working with Val Morgan in the exciting and powerful realm of Cinema advertising. It is quite a complex project and much is at stake in getting it right every time” said Peter Miller, MD of Adstream Australia. “Cinema is such a potent medium, but production and execution has been challenging and costly. We look forward to simplifying that process, helping improve the appeal and drive growth in Cinema advertising”.
Adstream today announced its digital portfolio for 2012 and introduced the latest innovations as part of its consolidation in the digital advertising environment.
Adstream’s digital portfolio addresses and responds to some of the challenges experienced by the digital advertising industry and streamlines the advertising process at each stage of the value chain.
The new digital portfolio encompasses extending its central database of publisher specifications with workflow and validation tools for digital advertising and offering versioning and resizing of assets for use across multiple media including print video and online.
Adstream is also working towards enabling digital asset management of creative assets across broadcast, print and digital in a single system.
It has also introduced a new suite of products aimed at streamlining the ad serving environment for publishers, broadcasters and agencies and includes:
1. AdDigital: web-based workflow that helps publishers, creative and media agencies streamline the way their ads are created, validated, approved and delivered.
2. AdReach: leading edge, end-to-end digital advertising and marketing platform that uses the most advanced learning algorithm technology to deliver significantly improved returns for clients, agencies, media owners and developers across mobile and online display, text, video and live streaming video ads.
3. AdInfinity: vendor-agnostic advertising framework providing multi-vendor support for asynchronous ad serving, site and market analytics, behavioral targeting and text advertising. The product suite offers a high performance, fully configurable solution that includes advanced ad operations and simple debugging features. It also offers ViziAds, which serves ads only when they become visible to a user. This industry-first AdInfinity product allows digital publishers to improve below the fold yields and reduce ad serving costs.
While AdDigital was launched late last year, AdReach and AdInfinity are new products and Australian initiatives that will roll out globally for Adstream during 2012.
Adstream Managing Director Peter Miller said: “Audiences are consuming in many different ways across many devices. Access to and sharing of creative assets across different agencies is cumbersome and for publishers, relationships with vendors for ad serving are impeding innovation. Adstream is all about streamlining the processes in advertising and our suite of digital products does this in the digital space.”
AdInfinity was developed in Australia by Ashraf Montaser and Kartik Rao who chose to team up with Adstream to take the product to market globally.
AdInfinity CCO Ashraf Montaser said: “We chose to partner with Adstream for a number of reasons including its pedigree in streamlining advertising, its global footprint and, most importantly, its can-do approach to working with customers to achieve the best outcomes.”
Adstream is offering a 30-day free trial on its AdDigital product. Click here to register.
UK based Adstream Holdings , which wholly owns Adstream Australia, has announced signing a joint venture agreement with Samba Tech, the market leader in online video streaming in Brazil.
The newly created AdstreamSamba, will consolidate the integration of technologies from both companies in order to offer complete digital logistics involving the whole advertising chain: Agencies, Video Producers and Broadcasters, making it the largest chain of online advertising transmission in the continent. In addition, the joint venture will offer management, production tools and digital distribution for print, workflow solutions and platforms to deliver to mobile devices and connected TV.
To manage the integration, both companies have named Celso Vergueiro as the Managing Director of AdstreamSamba with headquarters located in Sao Paulo and a subsidiary in Rio de Janeiro.
Celso will be supported by Ricardo Parravicini, International Business Development Director, James Douglas formerly General Manager of Adstream Australia and now Head of Implementation, Emerging Markets and Emmelie Forsyth who will lead Adstream’s commercial expansion into Latin America.
Gustavo Caetano, founder and CEO of Samba Tech said :
“Samba has built a close relationship with the major broadcasters in the country and had already started negotiations even before the establishment of a joint venture with Adstream. Thus, the installation of servers and interfaces to receive the company’s solutions were already underway. What we did was bring together the strengths of Samba Tech´s networks with Adstream´s expertise in solutions for advertisers, agencies and producers, in order to create this new company and business model”
Gerard Barron, Adstream’s CEO added:
“Expansion into Latin America is part of our strategy and it was natural to look to the Brazilian market. When we arrived in the country we found out that Samba Tech had solutions that were part of our supply chain performance. Our union as a single company will be much more positive than a possible competition in the market. The Adstream and Samba Tech know-how and technology, along with the knowledge of local business, will ensure benefits to the market of advertising and marketing in Brazil
AdstreamSamba will give practicality and agility to the advertising environment, modernizing the processes of an entire industry.
Friday 23 December: 8am – 6pm
Monday 26 December: closed
Tuesday 27 December: closed
Wednesday 28 December: 8.30am – 5pm
Thursday 29 December: 8.30am – 5pm
Friday 30 December: 8.30am – 5pm
Monday 02 January 2012: closed
Tuesday 03 January 2012 onwards: normal hours 8am – 8pm
Click here for contact details.
Friday 23 December: 8am – 6pm
Monday 26 December: closed
Tuesday 27 December: closed
Wednesday 28 December: 8.30am – 5pm
Thursday 29 December: 8.30am – 5pm
Friday 30 December: 8.30am – 5pm
Monday 02 January 2012: closed
Tuesday 03 January 2012: 8.30am – 5pm
Wednesday 04 January 2012: 8.30am – 5pm
Thursday 05 January 2012: 8.30am – 5pm
Friday 06 January 2012: 8.30am – 5pm
Click here for contact details.
Same office, new number. From now on, please call +61 7 3828 4501 to speak to Shruti in our QLD office.
Ta da! Here it is – Our new website has been redesigned with a fresh new look–and–feel. It’s sleek, vibrant and here to help you locate the information you need.
This new site is an exciting edition to our communication activities. Over the coming months we will be introducing new features and improved navigation on the site. We endeavour to make it as useful as we can for you, so your comments and suggestions are encouraged and welcome!
Same phone number, same email address, new street address – our Gaby has recently set up shop in Suite 7, 300 Rokeby Road Subiaco, WA 6008.
Feel free to contact Gaby on the details below:
Phone: 08 9388 9446
Over the weekend we upgraded adstream4.
Among the new features, we have made some other tweaks to enhance usability:
· The system is now faster, so it will take less time processing orders and downloads.
· Simply mouse over an order number to see included key numbers, or click on ads in Adcompile to see a quick view.
· Also, you can now print out the 8 frame storyboard of your TVC with clapper and details of the ad from the Adbank.
· We have also restored alerts so you can now receive notification of transfer via email and SMS.
If you want to know more, or need some refresher training, drop us a line.
We are preparing to applaud fantastic advertising creativity in magazines as we sign on as official sponsors of the Most Innovative Use of Magazines category in the first year of The Glossy Awards.
The Glossy Awards will be a publishing initiative, which will appear as a minimum 24 – page liftout in the September 9 edition of AdNews, and a feature in the October/November issue of Australian Creative.
Get your creative juices flowing. Entries close June 3 this year. Enter at glossyawards.com.au
Please be advised that some users have reported printing difficulties after upgrading to OSX 10.6.7, which is impacting on PageStore proofing.
For more information, please log onto Apple Discussion pages and search for: Printing issues 10.6.7
For any customer enquiries please contact tech support on 1300 768 988 or email firstname.lastname@example.org For all other matters please contact your local adstream office on:
AU – 1300 4 237 873
NZ – +64 9 281 3660
We are pleased to report that we have recently become members of OMA (Outdoor Media Association) – the industry body which represents most of Australia’s Outdoor Media Display companies and production facilities.
Click here to have a look at the publicity we received in OMA’s April edition of their newsletter, Inside Outdoor.
This is an exciting move for us as we’ve expanded our Quickcut technology to include the creation, validation and delivery of outdoor creative. With over 290 checks, a more streamlined workflow and the same easy to use process as our print delivery– outdoor has never been easier.
We have some exciting news! (drum roll please) Let us introduce Amy Lambert who has recently joined Adstream Adelaide, taking over from Julie as State Manager, SA.
Having worked as a Graphic Designer, Digital Media Producer and Digital Account Manager in her previous roles, Amy has gained experience in numerous facets of the industry.
Amy has been out and about meeting you all over the past few weeks, so if you haven’t already said hi, feel free to contact her on the details below:
Phone number: (08) 7071 3301
Fax number: (08) 8362 1161
Email address: email@example.com
Street address: Level 1, 22 Fullarton Road, Norwood, 5067
Tune in to listen to Peter Miller as he chats to Tim Burrows from mUmBRELLA about dramas at Seven, Nine, Ten and Fairfax. Listen Here
Hear about the success of Adstream as Peter Miller catches up with Will Carpenter from Circus. Listen Here